The Business of Dentistry by Rattan Raj and Manolescue George (Quintessence Publishing, ISBN 9781850970583)
This book explores the interface between clinical dentistry and the management of a modern dental practice. It covers a range of business areas, including the principles of financial management and the use of financial ratios and indicators in relation to practice profitability. It also provides an overview of modern marketing techniques, including the concept of branding.
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This book explores the interface between clinical dentistry and the management of a modern dental practice. It covers a range of business areas, including the principles of financial management and the use of financial ratios and indicators in relation to practice profitability. It also provides an overview of modern marketing techniques, including the concept of branding.
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